A little bit about

Kristy and Mike

Kristy Cullinane

Marketing, Websites and Strategy

Mike Cullinane

Video, Writing and Storytelling

Kristy: I got into digital marketing when I realized how fun it is to analyze data and optimize websites. Not your idea of fun? No worries, you can leave it to me.

I’ve been hanging around with small businesses since 1982, when my dad bought a restaurant in northern Michigan.

Since then, I’ve learned the challenges unique to small companies including how tough it is to set yourself apart, especially on a budget.

Nearly 10 years ago, I dove head first into digital marketing. Today I work for a big software company, so I’m still learning every day and staying on top of web trends and new tools.

I’ve been working in marketing since 2002, and in 2012 I got my MBA with a concentration in Integrated Marketing Communications. I love sharing my knowledge and helping small companies grow.

You can learn more about me on LinkedIn.

Mike: I began writing fiction at age eight, the first time I set foot in Chicago, my imagination drawing stories out of the danger, excitement, and hyperactivity of a new environment. I never stopped writing. Now, having lived in the city for many years, I continue to find inspiration. People inspire me, music inspires me, my teaching job inspires me.

In the past 16 years as an educator, I’ve created original content and curriculum for a diverse range of courses such as English, Broadcast Journalism, Digital Journalism, Media Literacy, and Creative Writing.

Recently with the help of Loyola’s Digital Storytelling Masters Program, I found my voice beyond fiction, discovering the power of photography, design, video, and podcasts.

Now I’m happy to apply my storytelling skills and experience with small business owners, to help their businesses flourish.

See more about me on LinkedIn.

People are talking about us…

Emily Lautenbach

Sr. Marketing Manager, Amazon

“Kristy is a true pleasure to work with. She fosters strategic partnerships across teams and keeps challenging integrated initiatives on track. She is thorough, a proactive communicator and a creative thinker. These traits, combined with her experience in the digital space, her positive attitude and agreeable nature as well as a willingness to always go the extra mile have made her such a valuable addition to the team at Walgreens.

Kristy has managed a number of challenging projects for me, integrating omni-channel opportunities and executing flawlessly. Kristy is truly an asset to any team.”

Andy Crestodina

Co-Founder / Strategic Director, Orbit Media Studios; Speaker; Author

“She sees both the big picture and the details. That’s probably why Kristy is so good at focus and prioritization. She’ll direct the efforts to the actions that make the biggest impact, even when there is a huge range of possibilities.

I’ve been in many meetings with her when she pulled the conversation away from the less impactful decisions back toward the strategic actions. This makes her an excellent marketer.

I’d work with her any time on any project. She’s a genuine pro.”

Troy agler

VP, Sales and Marketing, Casting House

“As Casting House Marketing Manager, Kristy was very motivated to grow the company, and was creative and successful in finding ways to do so. She did a great job developing her team and fostering strong relationships with clients, who appreciated her expertise and professionalism.

A valuable team member and leader, Kristy consistently produced quality work and made substantial contributions to the company. She was also fun to work with and will certainly be an asset to any organization she collaborates with in the future.”

The things we do for fun

Our Son

He loves Elmo, trains and noodles.

Mike’s Novel

A tale of travel, music and love, inspired by his 2 years in Japan.

Chicago

We love our city and everything it has to offer.